My name is Emma James and my career over the last 25 years has involved working for a number of major high street retailers.  In 2016 I decided to follow my long held ambition to set up my own business using these skills to support smaller retail businesses and Ashridge Retail was born.

I started life in Wiltshire at one end of the Ridgeway and over the years have lived in Manchester and London. Being a country girl at heart I moved to the other end of the Ridgeway and the beautiful Chiltern countryside 10 years ago where I am happily settled with my family.

I love getting involved in a variety of activities and businesses to help others succeed.  One of my strengths is being a great listener and I really enjoy being a mentor. In addition I like to be involved in, and support my local community and am Vice Chair of the board of governors at a local primary school.